General Mills Connects With Social Media Moms

General Mills Connects With Social Media Moms Posted: 29 Apr 2009 02:50 PM PDT When you're a major brand utilizing social media, you can sometimes hit a home run or strike out with a major blunder. Last year, Motrin utterly failed to connect with mothers with its controversial Motrin moms YouTube video. Today's story, however, is a tale of what happens when you get social media right. Not long ago, General Mills set up a blog network called MyBlogSpark. Bloggers in the program have access to some of the newest General Mills products around, so long as they review the items on their blogs. This is a unique way to access and discuss General Mills products (i.e. Cheerios, Yoplait Yogurt). One of the other cool things about the MyBlogSpark program is that about 80% of its bloggers are moms. READ MORE AT: http://mashable.com/2009/04/29/general-mills-moms/ Tags: Moms, social media