Ben & Jerry’s Hubby Hubby Flavor Creating Social Stir & 2 reasons Y I LOVE IT!!

Ben & Jerry's Hubby Hubby Flavor Creating Social Stir Ben & Jerry's has never been one to follow the status quo when it comes to their ice cream flavors or their social media marketing tactics. Last month we flipped over their upside down status updates, but their latest move is making an even bigger social statement. The Vermont ice cream maker updated their Twitter account [@cherrygarcia] this morning to inform followers of their latest flavor announcement: Chubby Hubby, an all-time favorite flavor for many, is now named Hubby Hubby. The symbolic statement is a reflection of their partnership with Freedom to Marry [@freedomtomarry], and their desire to "raise awareness of the importance of marriage equality." READ MORE AT MASHABLE.COM http://mashable.com/2009/09/01/hubby-hubby/ I'm loving this for several reasons: 1. A business is actually saying out loud, STAY MARRIED FOLKS! WORK IT OUT!! I think that's wonderful B&J took that and went with it. (Although I've been in love with B&J since the Karmel Sutra Ice Cream...drooling as we even think about it.) 2. I love that they changed Chubby Hubby to Hubby Hubby. As a marketing expert, I applaud them for "reinventing the wheel" while adding a new twist to it without little cost to them. Plus on top on that I'm loving the Hubby Hubby because it's just too close to my last name Hubbard and that's why our cousins called each other as a nickname. Brought back old memories of childhood and close times and how I want that feeling again with someone special I'm married too. Do you feel more big businesses should step forward and do this? Is staying married going to be the new trend when in the 90's it felt like divorce what the trend? What do you think?